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"We're trying to get it to twenty seconds," he said.
"I have a daughter and I have photo albums," Berkun said, explaining how he came up with the idea for the company. Another large potential market lies in pharmacies and hospitals, which would put labels on medicine bottles. Thus, Mick Jagger, via your plastic prescription vial, could sing "You go running to the shelter of your mother's little helper" every time you go for a Paxil.
Hewlett-Packard is working on similar device called Memory Spot which is a sticker that contains a NAND flash chip. Memory spot prototypes can contain 256 kilobits to 4 megabits of data, so you could store videos in them or additional pictures. Pictures and videos on Memory Spots could be beamed to a computer or cell phone via an integrated networking interface.
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